Advertising should be viewed as an investment that should generate a return, rather than a fixed cost. Many businesses spend ...
1. Build credibility quickly Why should people buy from a new business? Your first challenge is to overcome their doubts by b...
Long-standing customers form the backbone of a strong, well-established business. Make it your mission to ensure that the vas...
As a small business owner, you’ll want to get positive returns on a limited marketing budget. It’s important to m...
If you want to grow your business, you’ll need a strategic plan – which should include how you’ll find new ...
The ideal promotion plan is one that results in clear steps you can put into action immediately. This means concentrating on ...
Coming up with new ideas for your business is essential for growth. And it’s exciting when you’ve got a new produ...
Two examples of this effective technique show you how you can set up your own focus groups. The concept of focus groups simpl...
If you’re serious about getting the best value you can for your marketing budget, you’ll need to develop a market...